Schema Markup Generator
Build valid JSON-LD structured data for Article, FAQ, Product, Local Business, and Organization. Fill in plain fields and the snippet builds live — copy it straight into your page’s HTML to qualify for Google rich results.
2. Fields are prefilled with an example — edit them with your own details, then copy the snippet.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Article",
"headline": "How to bake sourdough",
"image": "https://example.com/cover.jpg",
"author": {
"@type": "Person",
"name": "Jane Doe"
},
"mainEntityOfPage": "https://example.com/post"
}
</script>Paste the snippet into your page’s <head>. Builds live in your browser — nothing is uploaded.
What is schema markup?
Schema markup is structured data — a shared vocabulary from schema.org— that you embed in a page so search engines understand exactly what it’s about. Google reads it to power rich results: FAQ drop-downs, product prices and ratings, breadcrumb trails, and more.
The recommended format is JSON-LD, a single <script type="application/ld+json"> block. It doesn’t change how your page looks — only how machines, including AI assistants, read and quote it. After pasting it in, validate with Google’s Rich Results Test.
Frequently asked questions
What is schema markup?
Schema markup is structured data — a standardized vocabulary from schema.org — that you add to a page so search engines understand its content. It can make a page eligible for rich results like star ratings, FAQ drop-downs, and product details in Google search.
What is JSON-LD?
JSON-LD (JavaScript Object Notation for Linked Data) is the format Google recommends for schema markup. You place a single <script type="application/ld+json"> block in your page's HTML; it doesn't affect how the page looks, only how machines read it.
How do I add the generated schema to my site?
Copy the snippet and paste it into the <head> (or anywhere in the <body>) of your page's HTML. Then test it with Google's Rich Results Test to confirm it's valid and eligible for rich results.
Does adding schema guarantee rich results?
No. Valid schema makes a page eligible for rich results, but Google decides whether to show them based on quality, relevance, and its own guidelines. Schema improves your chances; it isn't a guarantee.
Want schema written for every page automatically?
This builder is one piece of TurboConsole — mission control for Google Search Console. Connected, it audits your whole site for missing structured data, ranks the gaps by traffic at stake, and writes the markup for each page from its real content.
See how it works